Post by samsparrow74 on Feb 15, 2024 6:32:19 GMT
Dozens of restaurant chains have already joined the new veggie trend , now McDonald's arrives with its plant-based hamburger for all those who love its restaurants but with a vegan lifestyle and coincidence. "McDonald's has a proud legacy of fun, delicious and desirable food, and now, we're expanding it to a juicy plant-based burger ," Ann Wahlgren, VP of Global Menu Strategy at McDonald's, said in a statement. "We've been working on our recipe and now we're ready to hear feedback from our customers." It has been named McDonald's PLT (Plant, Lettuce, Tomato) and they describe it as "delicious and juicy." Both products are made by Beyond Meat, which began developing its revolutionary plant-based meat in 2009. Today Kantar presented the report “ Balance and Trends in Distribution and Mass Consumption 2019 ”.
Still, only Canadians will be able to say if these qualifiers are real since this action by the company is a 12-week trial that will be available only in 28 restaurants in Ontario (Canada). To the 'meat' made from Honduras Phone Number List plants - without artificial colors or preservatives - is added a warm sesame seed bread with the already iconic McDonald's flavor. The price of the product has been stipulated at 6.49 Canadian dollars (plus tax). “During this trial, we will be excited to hear what customers love about PLT to help our global markets better understand what is best for their customers,” Wahlgren said. "This trial allows us to learn more about the real-world implications of serving PLT , including customer demand and the impact on restaurant operations." This McDonald's launch comes a few weeks after Kentucky Fried Chicken (KFC) launched its vegan fried chicken in Atlanta (United States) .
The main conclusion that we can draw from it, within the variety of data it presents, is that the Mass Consumption sector has grown by 1% in value between January and September 2019. This implies that, in terms of volume, the market has fallen 0.6% . This gap between value and volume is common to all sectors, among which fresh products stands out. This is where this difference is best appreciated, since spending has increased by 2% , compared to demand, which has remained stable. Regarding packaged food , its regression in volume continues as in recent years, and falls by 1.1% (2.2% since 2015). However, the evolution of occasional consumption outside the home, especially in the restaurant channel, compensates for this loss .
Still, only Canadians will be able to say if these qualifiers are real since this action by the company is a 12-week trial that will be available only in 28 restaurants in Ontario (Canada). To the 'meat' made from Honduras Phone Number List plants - without artificial colors or preservatives - is added a warm sesame seed bread with the already iconic McDonald's flavor. The price of the product has been stipulated at 6.49 Canadian dollars (plus tax). “During this trial, we will be excited to hear what customers love about PLT to help our global markets better understand what is best for their customers,” Wahlgren said. "This trial allows us to learn more about the real-world implications of serving PLT , including customer demand and the impact on restaurant operations." This McDonald's launch comes a few weeks after Kentucky Fried Chicken (KFC) launched its vegan fried chicken in Atlanta (United States) .
The main conclusion that we can draw from it, within the variety of data it presents, is that the Mass Consumption sector has grown by 1% in value between January and September 2019. This implies that, in terms of volume, the market has fallen 0.6% . This gap between value and volume is common to all sectors, among which fresh products stands out. This is where this difference is best appreciated, since spending has increased by 2% , compared to demand, which has remained stable. Regarding packaged food , its regression in volume continues as in recent years, and falls by 1.1% (2.2% since 2015). However, the evolution of occasional consumption outside the home, especially in the restaurant channel, compensates for this loss .