Post by alicebapary717 on Feb 15, 2024 6:33:20 GMT
For a marketer, creating up-to-date and relevant content is a real quest, because in the process one has to accept many challenges: competition, because new content is generated daily on each resource; high price and difficulties in creating quality content; selection of formats for communication with the audience; selection of platforms for publication and distribution of content; measuring the effectiveness of content marketing; use of new technologies and compliance with trends. However, it is not enough to stop at one action plan — it is necessary to constantly review and analyze the chosen path in order to optimize it and adapt it to current business conditions.
Not an easy task, is it? To help you create an effective content strategy for 2024, we've gathered key trends to consider when planning. Content marketing trends Read also : Internet marketing trends for 2024 that will help your brand grow 1. Original content Now75,7%digital Luxembourg Email List marketers use AI tools for their work. According to other data,85,1%AI users use it to create blog content. And although modern technologies are not capable of creating really high-quality content without human participation, they greatly help in optimizing processes. Business giants have noticed the potential of AI and are already actively implementing it in their marketing strategies. Example,McDonald’searlier this year created an AI commercial in collaboration with digital content creator Karen X Cheng.
At the same time, the company plans to join forces with Googlealready at the beginning of 2024. The goal of the partnership is to use generative AI tools for better customer service and greater employee productivity. In addition to McDonald's, a German beer manufacturer also joined the testing of AI capabilitiesBeck’s. The company developed a special limited edition drink with the help of ChatGPT and Midjourney. AI helped both in the creation of the recipe and in the development of the advertising campaign. Content marketing trends — AI Ukrainian brands also did not miss the opportunity to use AI. For example, a marketplaceHellolaunched an ad campaign built with Midjourney ahead of Black Friday. Content marketing trends in Ukraine You can also use AI to search for ideas, form a content plan and when analyzing results.
Not an easy task, is it? To help you create an effective content strategy for 2024, we've gathered key trends to consider when planning. Content marketing trends Read also : Internet marketing trends for 2024 that will help your brand grow 1. Original content Now75,7%digital Luxembourg Email List marketers use AI tools for their work. According to other data,85,1%AI users use it to create blog content. And although modern technologies are not capable of creating really high-quality content without human participation, they greatly help in optimizing processes. Business giants have noticed the potential of AI and are already actively implementing it in their marketing strategies. Example,McDonald’searlier this year created an AI commercial in collaboration with digital content creator Karen X Cheng.
At the same time, the company plans to join forces with Googlealready at the beginning of 2024. The goal of the partnership is to use generative AI tools for better customer service and greater employee productivity. In addition to McDonald's, a German beer manufacturer also joined the testing of AI capabilitiesBeck’s. The company developed a special limited edition drink with the help of ChatGPT and Midjourney. AI helped both in the creation of the recipe and in the development of the advertising campaign. Content marketing trends — AI Ukrainian brands also did not miss the opportunity to use AI. For example, a marketplaceHellolaunched an ad campaign built with Midjourney ahead of Black Friday. Content marketing trends in Ukraine You can also use AI to search for ideas, form a content plan and when analyzing results.