Post by samsparrow74 on Feb 15, 2024 7:31:08 GMT
In the wonderful world of vegetables there are certain specimens that, not being very attractive, often end up in the garbage can because of the lack of beauty that Mother Nature has seen fit to give them. However, although ugly on the outside, such vegetables often pale in flavor to their more beautiful counterparts. For this reason, and aware of the very serious waste that many consumers incur due to the ugliness of some foods, Subway has launched a campaign in the United States to adopt less attractive vegetables. The central axis of the campaign, undertaken by Subway in collaboration with the Feeding America network of food banks , is a website ( "Ugly Veggie Rescue" ) where people can choose from a whole host of "ugly" vegetables .
There is, for example, Claude, a carrot from Coachella (California) who prides himself on being fun and flirtatious and who looks for love in all the wrong salads. Another magnificent specimen is Tom, a tomato that, jovial, fresh India Phone Number List and tasty, is looking for a companion to embark on any food adventure that comes his way. To promote the campaign, Subway has also released a spot starring the American singer and actor Nick Lachey that directly redirects the viewer to the "Ugly Veggie Rescue" website to adopt vegetables for the modest price of one dollar. Donations, which consumers can make until October 18, will go entirely to the coffers of Feeding America. If you do not see the embedded video correctly, click here Behind the Subway campaign are the agency specializing in brand experience
Jack Morton Worldwide and the public relations company Ruder Finn. Subway is certainly not the first brand to put unattractive vegetables in the spotlight in a campaign. The French supermarket chain Intermarché already did this in 2014 with the acclaimed “Inglorious Fruits and Vegetables” campaign . Content marketing is in many ways a war (sometimes extraordinarily bloody) to conquer the elusive attention of the consumer. For this reason, before entering the fray and entering the melee, marketers must stock up on an entire arsenal of content , which will ultimately provide them with victory on the battlefield. To the war of content marketing, marketers must come equipped with the types of content (all lethal in capturing the audience's attention) that HubSpot dissects below on its blog : 1. Blogs Blogs are a fantastic way to attract potential clients ( and adequately respond to the problems that bother them inside).
There is, for example, Claude, a carrot from Coachella (California) who prides himself on being fun and flirtatious and who looks for love in all the wrong salads. Another magnificent specimen is Tom, a tomato that, jovial, fresh India Phone Number List and tasty, is looking for a companion to embark on any food adventure that comes his way. To promote the campaign, Subway has also released a spot starring the American singer and actor Nick Lachey that directly redirects the viewer to the "Ugly Veggie Rescue" website to adopt vegetables for the modest price of one dollar. Donations, which consumers can make until October 18, will go entirely to the coffers of Feeding America. If you do not see the embedded video correctly, click here Behind the Subway campaign are the agency specializing in brand experience
Jack Morton Worldwide and the public relations company Ruder Finn. Subway is certainly not the first brand to put unattractive vegetables in the spotlight in a campaign. The French supermarket chain Intermarché already did this in 2014 with the acclaimed “Inglorious Fruits and Vegetables” campaign . Content marketing is in many ways a war (sometimes extraordinarily bloody) to conquer the elusive attention of the consumer. For this reason, before entering the fray and entering the melee, marketers must stock up on an entire arsenal of content , which will ultimately provide them with victory on the battlefield. To the war of content marketing, marketers must come equipped with the types of content (all lethal in capturing the audience's attention) that HubSpot dissects below on its blog : 1. Blogs Blogs are a fantastic way to attract potential clients ( and adequately respond to the problems that bother them inside).