Post by huangshi715 on Feb 15, 2024 9:29:19 GMT
Do you want to spread the word about your brand? Collect more leads? Nurture your relationship with current customers? Establish yourself as a thought leader in your space? When our client, social eCommerce startup GETONIC set out to participate in two major internet conferences, they wanted to be sure to stand out from other participating startups and receive attention from investors, journalists and biz dev professionals. In addition to this, they wanted to start developing meaningful relationships with .
Here were the objectives of the campaign: Branding: To get more exposure for the Switzerland Email List brand before the events. Direct response: To collect leads in an interest list to schedule in-person meetings with prospects and to ensure the turnout of a speech by GETONIC’s CEO. 2. Find your target audience Once you have your objectives, the next step is to decide on the appropriate audience to target – and how you’ll reach them. This could mean targeting past attendees, people who have “liked” the event on Facebook and people who bought early bird tickets. For example, these were the specifics of GETONIC’s targeted social media and retargeting campaign: On Facebook, target users who appear on the list of participants/attendees on the events’ websites and Facebook events.
Target users who “liked” the event pages on Facebook. On LinkedIn, target members of the events’ groups. Finally, using Google AdWords, remarket to visitors who click through to the GETONIC website and landing pages from the Facebook and LinkedIn ads. 3. Get more exposure for your brand before the event by leveraging social proof Any company participating in a conference or other live event does so with the goal of heightening brand awareness. And a good way to give prospects first (and repeated) exposure to your brand before the event is by creating effective targeted social ads. But how do you get your company to stand out amongst the hundreds of other presenters? To get the maximum ROI from our event marketing campaign for GETONIC, we created social media ads and bolstered them with social proof.
Here were the objectives of the campaign: Branding: To get more exposure for the Switzerland Email List brand before the events. Direct response: To collect leads in an interest list to schedule in-person meetings with prospects and to ensure the turnout of a speech by GETONIC’s CEO. 2. Find your target audience Once you have your objectives, the next step is to decide on the appropriate audience to target – and how you’ll reach them. This could mean targeting past attendees, people who have “liked” the event on Facebook and people who bought early bird tickets. For example, these were the specifics of GETONIC’s targeted social media and retargeting campaign: On Facebook, target users who appear on the list of participants/attendees on the events’ websites and Facebook events.
Target users who “liked” the event pages on Facebook. On LinkedIn, target members of the events’ groups. Finally, using Google AdWords, remarket to visitors who click through to the GETONIC website and landing pages from the Facebook and LinkedIn ads. 3. Get more exposure for your brand before the event by leveraging social proof Any company participating in a conference or other live event does so with the goal of heightening brand awareness. And a good way to give prospects first (and repeated) exposure to your brand before the event is by creating effective targeted social ads. But how do you get your company to stand out amongst the hundreds of other presenters? To get the maximum ROI from our event marketing campaign for GETONIC, we created social media ads and bolstered them with social proof.