Post by alicebapary717 on Feb 15, 2024 10:58:44 GMT
According to statistics,92%customers read online reviews before making a purchase. Such data shows the importance of online reviews for the organic promotion of a business and its successful sales. Today we will take a detailed look at this tool and find out how to use it for brand marketing purposes. Online reviews Online reviews: what they are and what they are like Online reviews are consumer feedback about their experience with a product or service that they share online. Such content is very popular, because it helps users make the right purchase decision. Online reviews are divided into several main formats: Text - the most common type, where the author publishes a text with a detailed description of the product and his impressions of it. Video: Influencers, brands and regular users record videos in which they demonstrate the product and talk about its advantages and disadvantages.
Audio: These are usually podcasts where authors share cool product recommendations. Photo: users post photos of the product or location and add comments with their impressions. Similar reviews are often found in Google Maps. Given that84%millennials do not trust traditional advertising, reviews have become one of the reliable ways for users to verify the quality of a product Lithuania Email List or service. Therefore, it is now possible to find reviews of almost everything on the Internet, but the following niches are especially popular for users: electronics and technology; clothes; tourism; food and restaurants; cosmetics. Read also : Blog content types: How to diversify your content plan Advantages of online reviews Reviews and feedback have a positive impact on a large number of marketing aspects, namely.
Therefore, if a brand works on its reputation on the Internet, and this is seen by users, their trust in it will increase. Additional advertising channel: Online customer reviews and testimonials help potential customers find your brand online. Insights from consumers: monitoring the content of reviews (if they are objective) helps the business to improve its service and services. SEO-optimization: reviews are compiled9,8%from the total number of ranking factors in search engines. Improved conversion: Consumers spend 5x more time on site when interacting with negative reviews, while conversion rates increase by85%. In other words, online reviews have a positive impact on engagement, reputation, conversion and SEO metrics. Advantages of online reviews
Audio: These are usually podcasts where authors share cool product recommendations. Photo: users post photos of the product or location and add comments with their impressions. Similar reviews are often found in Google Maps. Given that84%millennials do not trust traditional advertising, reviews have become one of the reliable ways for users to verify the quality of a product Lithuania Email List or service. Therefore, it is now possible to find reviews of almost everything on the Internet, but the following niches are especially popular for users: electronics and technology; clothes; tourism; food and restaurants; cosmetics. Read also : Blog content types: How to diversify your content plan Advantages of online reviews Reviews and feedback have a positive impact on a large number of marketing aspects, namely.
Therefore, if a brand works on its reputation on the Internet, and this is seen by users, their trust in it will increase. Additional advertising channel: Online customer reviews and testimonials help potential customers find your brand online. Insights from consumers: monitoring the content of reviews (if they are objective) helps the business to improve its service and services. SEO-optimization: reviews are compiled9,8%from the total number of ranking factors in search engines. Improved conversion: Consumers spend 5x more time on site when interacting with negative reviews, while conversion rates increase by85%. In other words, online reviews have a positive impact on engagement, reputation, conversion and SEO metrics. Advantages of online reviews