Post by huangshi715 on Feb 15, 2024 12:00:51 GMT
They ran various tests and customized emails based on their customers’ purchase behavior (one-time buyer, frequent or inactive customer). The result? They increased average open rates by 40%! The better your segmentation, the higher your open rates will be and in turn, the more effective your marketing campaigns will become. The better your email marketing segmentation, the higher your open rates will be. abiwaterer CLICK TO TWEET 3. Lack of automation (triggered emails) Automated emails are emails that are triggered by .
They can also be triggered by: A visitor abandoning their cart with an Germany Email List item in it (triggering a cart abandon series) A subscriber joining a community (triggering a welcome series) A subscriber becoming dormant (triggering a reactivation series) A subscriber purchasing a product that needs replenishment, such as contact lenses (triggering a replenishment series) These types of emails have been seen to yield 71% higher open rates and 102% higher click rates than non-triggered email messages.
This is huge. Triggered emails are not only segmented, but they are also sent in a timely manner. And that ensures that they are relevant to the subscriber. Triggered emails yield a 71% higher open rate than other messages. Be timely and relevant. CLICK TO TWEET Email automation done right The example below is a triggered email I was sent a few days after browsing concert tickets.
They can also be triggered by: A visitor abandoning their cart with an Germany Email List item in it (triggering a cart abandon series) A subscriber joining a community (triggering a welcome series) A subscriber becoming dormant (triggering a reactivation series) A subscriber purchasing a product that needs replenishment, such as contact lenses (triggering a replenishment series) These types of emails have been seen to yield 71% higher open rates and 102% higher click rates than non-triggered email messages.
This is huge. Triggered emails are not only segmented, but they are also sent in a timely manner. And that ensures that they are relevant to the subscriber. Triggered emails yield a 71% higher open rate than other messages. Be timely and relevant. CLICK TO TWEET Email automation done right The example below is a triggered email I was sent a few days after browsing concert tickets.