Post by huangshi715 on Feb 15, 2024 12:11:31 GMT
The directional cues are lacking You should always be intentional about how your prospect’s eye should travel across the page. On Paul’s page, the two columns may be aesthetically pleasing, but they cause the eye to move in an unnatural way. “2 column forms don’t perform as well as 1 column” – interesting first insight from #pagefights — Krystal Profitt (@krystal_Faye) May 16, 2014 Test any layout elements that divide the page to ensure that you’re not breaking up the page unnecessarily and blocking off natural gaze pathways. 2. Ryan Walsh – Owner, MindOverPain.org Ryan Walsh landing page example - before (cropped) Click for full-length page.
Ryan Walsh learned about the alleviation of wrist pain after experiencing Kuwait Email List chronic pain first-hand. Finding that there were others who could benefit from his knowledge, he started a free online course to teach how to obtain relief without stretches or expensive ergonomic gear. Although the effort he put into designing his landing page is apparent in the length of it, the judges found several areas for improvement. The copy reads stiff For starters, the original copy on the page came across as stale, injected with buzzwords. As Peep pointed out, the way Ryan described his story when he was introing his business for Page Fights was way .
Use your own voice and you will be better off” – Peep Laja The judges suggested that Ryan revise all the copy on the page, including the CTA and the headline, to speak more closely to the pain his prospects are having. Takeaway: Peep suggested using qualitative research to help uncover the precise language your audience is using, so you can use trigger words to speak to them in terms they understand. The page feels too salesy On top of the impersonal copy, Ryan was employing false scarcity, a tactic that Oli suggested could be backfiring. Landing page example: false scarcity Scarcity can help convince a prospect that they need to buy immediately, playing on their fear of missing out on the opportunity “while limited supplies last.
Ryan Walsh learned about the alleviation of wrist pain after experiencing Kuwait Email List chronic pain first-hand. Finding that there were others who could benefit from his knowledge, he started a free online course to teach how to obtain relief without stretches or expensive ergonomic gear. Although the effort he put into designing his landing page is apparent in the length of it, the judges found several areas for improvement. The copy reads stiff For starters, the original copy on the page came across as stale, injected with buzzwords. As Peep pointed out, the way Ryan described his story when he was introing his business for Page Fights was way .
Use your own voice and you will be better off” – Peep Laja The judges suggested that Ryan revise all the copy on the page, including the CTA and the headline, to speak more closely to the pain his prospects are having. Takeaway: Peep suggested using qualitative research to help uncover the precise language your audience is using, so you can use trigger words to speak to them in terms they understand. The page feels too salesy On top of the impersonal copy, Ryan was employing false scarcity, a tactic that Oli suggested could be backfiring. Landing page example: false scarcity Scarcity can help convince a prospect that they need to buy immediately, playing on their fear of missing out on the opportunity “while limited supplies last.