Post by account_disabled on Feb 17, 2024 8:06:09 GMT
” Few things are more powerful than a (wo)man on a mission searching for a specific thing. » Tweet this Igor Belegolovsky quote « Two sides of the same conversion coin The common thread running through all these quotes is that paid and inbound marketing aren’t mutually exclusive. Sometimes PPC can be used to amplify our free content. At other times it can help us identify whether it’s worth investing in that content in the first place (because let’s face it, just because it isn’t “paid media” doesn’t mean it’s cost free to our companies or clients).
As smart marketers we can’t afford to be partisan when it comes to Buy TG Database inbound vs. PPC. Conversions come in all stripes.Lead generation is a dirty term. It ranks with cold calling and outbound sales on a list of items now considered outdated and rude; many associate it with pop-ups and junk mail. Ask a stranger what they think when they hear lead generation and you’ll rarely get a positive response. In fact, when we put up a survey using Mechanical Turk, we found that over 50% of respondents found that the term to be “very negative” or “somewhat negative.” Lead Generation Survey Results Over 50% of survey respondents found the term lead generation to be “very negative” or “somewhat negative”.
This is problematic because businesses cannot exist without lead generation. To grow, or even stay afloat, you must have a steady stream of new prospects flowing in. Herein lies the conundrum: the general perception of lead generation is negative, but every business must do it. So how can you generate leads in a way that isn’t perceived by your prospects as being intrusive or spammy? Make lead generation fun.
As smart marketers we can’t afford to be partisan when it comes to Buy TG Database inbound vs. PPC. Conversions come in all stripes.Lead generation is a dirty term. It ranks with cold calling and outbound sales on a list of items now considered outdated and rude; many associate it with pop-ups and junk mail. Ask a stranger what they think when they hear lead generation and you’ll rarely get a positive response. In fact, when we put up a survey using Mechanical Turk, we found that over 50% of respondents found that the term to be “very negative” or “somewhat negative.” Lead Generation Survey Results Over 50% of survey respondents found the term lead generation to be “very negative” or “somewhat negative”.
This is problematic because businesses cannot exist without lead generation. To grow, or even stay afloat, you must have a steady stream of new prospects flowing in. Herein lies the conundrum: the general perception of lead generation is negative, but every business must do it. So how can you generate leads in a way that isn’t perceived by your prospects as being intrusive or spammy? Make lead generation fun.