Post by samueldavidd109 on Feb 20, 2024 4:55:30 GMT
Freeda , a digital medium that is aimed at a new generation of women and was born in Italy two years ago, incorporates Beatriz Medina as general director of the office in Spain to lead the expansion in the country, after the first year of activity of the company. Freeda is a digital media that targets the most influential audience, the female audience , its contents designed from the beginning to be consumed on mobile phones, seek to promote the achievements of women, inspire their personal style and promote sisterhood. Freeda operates on social networks. Beatriz Medina is the current President of the IAB Spain (since 2016) , and to date she was in charge of the Commercial Management of the digital area of Atresmedia advertising.
Beatriz has a degree in Economics and Audiovisual Communication and has an Executive MBA from IESE: Her professional career has been linked to the Atresmedia group, which she joined Denmark Telegram Number Data 20 years ago, where she has always developed different functions in the areas of Mkt, Operations and Sales. linked to advertising on television, radio and since 2010 in the online medium. The Spanish Freeda team led by Beatriz is made up of more than 35 young talents, which are added to the 130 present in the Milan office, with 75% female representation. A team made up of creatives, developers, insights analytics and salespeople who work every day to offer relevant content for the female target. The incorporation of Medina represents a very important step for Freeda in relation to the development objectives of the Spanish business .
The media company will significantly strengthen the sales force in the coming months with the aim of being able to fully satisfy the growing needs of brands. Freeda adopts an editorial and distribution model that is based on the dissemination of native content for the Facebook, Instagram, YouTube and LinkedIn platforms. Since the launch of its first content at the beginning of 2017, Freeda has more than 4.7 million followers between Spain and Italy. In particular, in just one year of activity in Spain, Freeda has reached more than 1.6 million followers between the Facebook (+1M) and Instagram (+621k) platforms. Freeda's global publications have a monthly reach of 70 million people, with 60 million video views and almost 25 million social interactions. Freeda's engagement ratio, specifically the conversation generated by its content, is in first place in the world ranking among female digital media.
Beatriz has a degree in Economics and Audiovisual Communication and has an Executive MBA from IESE: Her professional career has been linked to the Atresmedia group, which she joined Denmark Telegram Number Data 20 years ago, where she has always developed different functions in the areas of Mkt, Operations and Sales. linked to advertising on television, radio and since 2010 in the online medium. The Spanish Freeda team led by Beatriz is made up of more than 35 young talents, which are added to the 130 present in the Milan office, with 75% female representation. A team made up of creatives, developers, insights analytics and salespeople who work every day to offer relevant content for the female target. The incorporation of Medina represents a very important step for Freeda in relation to the development objectives of the Spanish business .
The media company will significantly strengthen the sales force in the coming months with the aim of being able to fully satisfy the growing needs of brands. Freeda adopts an editorial and distribution model that is based on the dissemination of native content for the Facebook, Instagram, YouTube and LinkedIn platforms. Since the launch of its first content at the beginning of 2017, Freeda has more than 4.7 million followers between Spain and Italy. In particular, in just one year of activity in Spain, Freeda has reached more than 1.6 million followers between the Facebook (+1M) and Instagram (+621k) platforms. Freeda's global publications have a monthly reach of 70 million people, with 60 million video views and almost 25 million social interactions. Freeda's engagement ratio, specifically the conversation generated by its content, is in first place in the world ranking among female digital media.