Post by j7oyun55rruk on Jan 4, 2024 6:23:32 GMT
Cost per click: Indicates the amount of money that the advertising company has to pay to the operator of the publishing homepage per click on the banner Conversion / conversion rate: The pure conversion number refers to the number of purchases of a product in the shop behind the banner. The conversion rate compares clicks and conversions Sample calculation for the advertising banner Let's assume that company publishes its banner as an advertisement on a newspaper's portal.
Of impressions are actually clicked by users of the newspaper portal of company C Level Contact List The click rate of the banner is therefore percent. For example if the newspaper publisher charges a fee of euro per click company has to pay him euros. With visits to the homepage of company the company can make two sales which corresponds to a conversion rate of percent.
Against this background the turnover achieved or the margin earned can now be offset against the expenses for the advertisement. It becomes clear whether the banner advertising was worthwhile for company or not. Perhaps the newspaper publisher's cost-per-click was too high or the conversion rate was too low given the low product price. With such first experiences young companies in particular can slowly approach a healthy cost-benefit effect of online advertising and set benchmarks.
Of impressions are actually clicked by users of the newspaper portal of company C Level Contact List The click rate of the banner is therefore percent. For example if the newspaper publisher charges a fee of euro per click company has to pay him euros. With visits to the homepage of company the company can make two sales which corresponds to a conversion rate of percent.
Against this background the turnover achieved or the margin earned can now be offset against the expenses for the advertisement. It becomes clear whether the banner advertising was worthwhile for company or not. Perhaps the newspaper publisher's cost-per-click was too high or the conversion rate was too low given the low product price. With such first experiences young companies in particular can slowly approach a healthy cost-benefit effect of online advertising and set benchmarks.