Post by account_disabled on Jan 6, 2024 7:36:44 GMT
Behavioral advertising It is impossible to deny that, in principle, the so-called behavioral advertising will not constitute an inherent element of services provided electronically. It would be difficult to consider as valid the argument that the contract cannot be performed due to the lack of behavioral advertising. While such processing may support the provision of the service, it is clearly separate from the main purpose of the contract. Therefore, it will be obligatory for the administrator to base this type of activities on alternative legal bases.
Content personalization Example An online news service Email Marketing List offers users a service of providing individually tailored content from various sources through a single interface. therefore, it requests users to create a profile of their interests. in such a case, the personalization involved in the delivery of the ordered content may be considered objectively necessary for the performance of the contract between the service provider and the user, since the essence of the service is the provision of personalized content.
Therefore, Art. section letter b GDPR will constitute an appropriate legal basis for the processing of personal data obtained for the purpose of providing the service. The online hotel search engine monitors users past bookings to create a profile of their most common choices. is then used to recommend specific hotels to users in subsequent searches. in such a case, profiling the users previous behavior cannot be considered objectively necessary for the performance of the contract. The provision of Art. section letter b GDPR therefore does not apply to this processing activity.
Content personalization Example An online news service Email Marketing List offers users a service of providing individually tailored content from various sources through a single interface. therefore, it requests users to create a profile of their interests. in such a case, the personalization involved in the delivery of the ordered content may be considered objectively necessary for the performance of the contract between the service provider and the user, since the essence of the service is the provision of personalized content.
Therefore, Art. section letter b GDPR will constitute an appropriate legal basis for the processing of personal data obtained for the purpose of providing the service. The online hotel search engine monitors users past bookings to create a profile of their most common choices. is then used to recommend specific hotels to users in subsequent searches. in such a case, profiling the users previous behavior cannot be considered objectively necessary for the performance of the contract. The provision of Art. section letter b GDPR therefore does not apply to this processing activity.