Post by samsparrow74 on Feb 15, 2024 4:10:13 GMT
Swiss triathlete Nicola Spirig is a mother of three children and logically devotes a lot of time to caring for her young family. Her work as a mother does not, however, prevent Nicola from training hard for the Tokyo Olympics and getting up at dawn to punish her body on the slopes of the very tough Swiss Alps. Nicole, an Olympic medalist, juggles two extraordinarily demanding jobs (that of a mother and that of an athlete) , and she does not believe that she has to give up one facet to embrace the other. She says so in "Superfrau", the new and inspiring advertisement for the sports shoe brand On . The spot, a kind of epic in reality, portrays Nicole pursuing her dreams as an athlete (without leaving any behind) while raising her family with her husband, also a triathlete Reto Hug. If you do not see the embedded video correctly, click here “I'm a mother and an athlete, in that order ,” Nicole says in the ad's opening scene, cradling her daughter Alexis as she gazes at the spectacular frozen surface of Lake St. Moritz. «Sport is my passion. Family is my love. It is a great privilege to be able to combine both," emphasizes Nicole, who in addition to being a mother and athlete is also a lawyer.
The filming of the advertisement lasted four days and took place between two important sports competitions, vital for Nicola to eventually compete in the next Olympic Games in Tokyo. Signed by independent Bosnia and Herzegovina Phone Number List creative director Andy Fackrell , councilor Sam Coleman and production company Giant Films, the spot somehow looks in the mirror of the ads starring tennis player Serena Williams and her daughter for the financial institution Chase. Fackrell, the “alma mater” of the new On ad, is actually quite familiar with advertising of an inspirational nature , since at Wieden + Kennedy and at 180 Amsterdam he had the opportunity to work on campaigns for clients such as Nike and Adidas. With its new spot On, which hatched in 2010 and which despite its youth is one of the most promising brands in the sports shoe manufacturing sector, it tries to connect with women between 18 and 34 years old who wear a style active lifestyle (whether sporadically practicing "running" or engaging in more demanding disciplines such as triathlon). The forms and methods in which companies establish communication processes with consumers have always changed as society changed.
For this reason, the ICEMD ( ESIC digital economy institute ) wanted to reveal the main changes produced in the way brands approach users during the last decade. Among other factors, the consolidation of the internet , the emergence of e-commerce and the rise of social networks have revolutionized the customer experience. Currently, companies no longer control 100% of the information that their audience has about them. Furthermore, the telephone and the physical store have long ceased to be the main channels to access a purchase or claim, as noted by the ICEMD . Now, therefore, the sales cycle is in the hands of the buyer , who knows perfectly the desired product before making the purchase. For all these reasons, ICEMD has prepared a decalogue analyzing the evolution in the relationship between companies and their clients over the last ten years . Specifically, the study has focused on companies in the retail sector and the electronic commerce sector , and how their way of approaching the general public has changed. Among these 10 steps in the evolution process, technology plays an essential role as a tool for the digital transformation of companies and different generations of consumers.
The filming of the advertisement lasted four days and took place between two important sports competitions, vital for Nicola to eventually compete in the next Olympic Games in Tokyo. Signed by independent Bosnia and Herzegovina Phone Number List creative director Andy Fackrell , councilor Sam Coleman and production company Giant Films, the spot somehow looks in the mirror of the ads starring tennis player Serena Williams and her daughter for the financial institution Chase. Fackrell, the “alma mater” of the new On ad, is actually quite familiar with advertising of an inspirational nature , since at Wieden + Kennedy and at 180 Amsterdam he had the opportunity to work on campaigns for clients such as Nike and Adidas. With its new spot On, which hatched in 2010 and which despite its youth is one of the most promising brands in the sports shoe manufacturing sector, it tries to connect with women between 18 and 34 years old who wear a style active lifestyle (whether sporadically practicing "running" or engaging in more demanding disciplines such as triathlon). The forms and methods in which companies establish communication processes with consumers have always changed as society changed.
For this reason, the ICEMD ( ESIC digital economy institute ) wanted to reveal the main changes produced in the way brands approach users during the last decade. Among other factors, the consolidation of the internet , the emergence of e-commerce and the rise of social networks have revolutionized the customer experience. Currently, companies no longer control 100% of the information that their audience has about them. Furthermore, the telephone and the physical store have long ceased to be the main channels to access a purchase or claim, as noted by the ICEMD . Now, therefore, the sales cycle is in the hands of the buyer , who knows perfectly the desired product before making the purchase. For all these reasons, ICEMD has prepared a decalogue analyzing the evolution in the relationship between companies and their clients over the last ten years . Specifically, the study has focused on companies in the retail sector and the electronic commerce sector , and how their way of approaching the general public has changed. Among these 10 steps in the evolution process, technology plays an essential role as a tool for the digital transformation of companies and different generations of consumers.