Post by huangshi715 on Feb 15, 2024 4:44:43 GMT
There is now only one Facebook adone Twitter ad size (800 x 320 pixels) – Facebook will automatically adjust your ads to fit the newsfeed and right hand sidebar. Retargeting and cross-selling You got them to convert! That’s awesome. But what if you could sell more? When a person has just converted, it’s because they like what you do. You now have a perfect chance to give them more value, and in return, get more money from them. tom-fishburne-masterbrand Image by Tom Fishburne. Whether it’s a complementary offer or something to move them down another funnel, retargeting is the perfect tool for making that happen. In fact, upselling through retargeting has been found to increase conversion rates by an additional 3-5%. Upselling in your retargeting campaigns Are you a SaaS Why not use retargeting to explain your premium features (and hopefully score some upsells)?
Or you could create new audience segments for people who have converted through different offers and use regular display, email or social media retargeting to upsell relevant packages to them. The possibilities are endless! Retargeting tactic #5: Testing your ads Retargeting ads are extremely effective, but only Kuwait Email List if you’re dedicated to constantly improving them. As with all things conversion rate optimization, you’ve got to work out a testing plan. You’ve probably got tons of ideas around how you can test your ad creatives: your headline, CTA, hero shot and copy. But consider going deeper and testing other things such as a completely differently offer and the frequency of your ads.
Maybe your first offer wasn’t the hook the visitor was looking for. Or maybe you’ve been bombarding your prospects with so many ads that you’re causing banner blindness. A/B testing can help you find that “sweet spot.” Testing as research The beauty of A/B testing your retargeting ads is they give you insight into the preferences of each particular audience. Once you see what works well through your retargeting, you’ll have more insight into what could be effective on your landing pages as well. Think of retargeting as a way of bringing back lost sales, but also as a research tool. Retargeting is an effective way to capture lost sales, but it’s also a great research tool.
Or you could create new audience segments for people who have converted through different offers and use regular display, email or social media retargeting to upsell relevant packages to them. The possibilities are endless! Retargeting tactic #5: Testing your ads Retargeting ads are extremely effective, but only Kuwait Email List if you’re dedicated to constantly improving them. As with all things conversion rate optimization, you’ve got to work out a testing plan. You’ve probably got tons of ideas around how you can test your ad creatives: your headline, CTA, hero shot and copy. But consider going deeper and testing other things such as a completely differently offer and the frequency of your ads.
Maybe your first offer wasn’t the hook the visitor was looking for. Or maybe you’ve been bombarding your prospects with so many ads that you’re causing banner blindness. A/B testing can help you find that “sweet spot.” Testing as research The beauty of A/B testing your retargeting ads is they give you insight into the preferences of each particular audience. Once you see what works well through your retargeting, you’ll have more insight into what could be effective on your landing pages as well. Think of retargeting as a way of bringing back lost sales, but also as a research tool. Retargeting is an effective way to capture lost sales, but it’s also a great research tool.