Post by huangshi715 on Feb 15, 2024 5:05:16 GMT
Looking at Pageviews to see which content your audience loves? That might not be a good idea. CLICK TO TWEET 2. Topics they’re already looking for: The “Site Search” report If your site has a search tool and you’ve set up Google Analytics properly, you can see what people are searching for when they arrive on your site. (If you haven’t set up the Site Search report yet, there’s a video with instructions here.) The report is under Behavior Site Search Search Terms. When reviewing the report, if the Total Unique Searches for each search term is low, expand the date range to add more data and statistical significance. You’re left with a report that provides a window into your readers’ minds: Blog post ideas: Site search topics Some of the search phrases will be functional, about actions the visitor wants to take (such as “jobs” or “apply”), but others will be topical, showing that .
This is a great way to discover the topics that your audience is asking for – there may be topics you hadn’t even thought of! What to write about next? Your audience is telling you – you just need to know where to look. CLICK TO TWEET 3. Topics you’re already ranking for: The “Queries” report Those first two reports UAE Email List give you important clues into what your audience is doing on your blog – but some insights appear before the visitor has even arrived. When and how is your site appearing in Google search results? Here’s a report that will show you. The report is here: Acquisition Search Engine Optimization Queries. (This report requires that you connect Google Analytics to Google Webmaster Tools.
If you haven’t done this yet, there’s a video with instructions here.) Use a filter to exclude queries that include your brand name or buyer-related keywords, since we’re looking for blog post topics. Blog post ideas: Exclude queries In this search, I excluded the name of our brand (Orbit) as well as other buyer-related keywords. Now you’re looking at a list of phrases for which you already rank. In many cases, you may already be getting traffic from these phrases. Blog post ideas: Queries report Search for the phrases to confirm the rank and find the corresponding page. Next, think more broadly about the topic and possible related posts. Start broad then go deep Once you’ve discovered the broad topics, there’s a second step that will trigger deeper ideas.
This is a great way to discover the topics that your audience is asking for – there may be topics you hadn’t even thought of! What to write about next? Your audience is telling you – you just need to know where to look. CLICK TO TWEET 3. Topics you’re already ranking for: The “Queries” report Those first two reports UAE Email List give you important clues into what your audience is doing on your blog – but some insights appear before the visitor has even arrived. When and how is your site appearing in Google search results? Here’s a report that will show you. The report is here: Acquisition Search Engine Optimization Queries. (This report requires that you connect Google Analytics to Google Webmaster Tools.
If you haven’t done this yet, there’s a video with instructions here.) Use a filter to exclude queries that include your brand name or buyer-related keywords, since we’re looking for blog post topics. Blog post ideas: Exclude queries In this search, I excluded the name of our brand (Orbit) as well as other buyer-related keywords. Now you’re looking at a list of phrases for which you already rank. In many cases, you may already be getting traffic from these phrases. Blog post ideas: Queries report Search for the phrases to confirm the rank and find the corresponding page. Next, think more broadly about the topic and possible related posts. Start broad then go deep Once you’ve discovered the broad topics, there’s a second step that will trigger deeper ideas.