Post by samsparrow74 on Feb 15, 2024 6:00:18 GMT
We are faced with a profile of connected, informed, impatient and demanding consumers, who look for an experience in brands that goes beyond consumption. What are the main challenges that companies face in their relationship with consumers? What is the best way to deal with them? These are some of the questions raised in the second block of content of the II Ibero-American Congress of ATREVIA, 'Communication today', entitled "Connection with the client", which has included the intervention of experts and communication professionals from various sectors . Anna Sánchez, director of the Brand Area at ATREVIA, introduced this block by talking about trends in brand communication and explained that "before the aspirational brand triumphed, however, now is the time for mirror brands, which think, act and they communicate with their customers in mind ." Sánchez has insisted that consumers, much more informed, sensitive and connected in a multi-channel way, "become brand lovers through experiences and content generated with them in mind.
They don't want brands that turn their backs on reality, but rather brands with heart." She has also highlighted that, although it may seem antagonistic, "we must be clear that technology and data can Bahrain Phone Numbers List and should be at the service of emotion." The round table titled 'When technology reinvents the company', moderated by Álex Casanovas, Director of Digital Marketing at ATREVIA, has focused the debate on the emergence of 5G and its impact on society and companies . According to Eduard Farga, deputy general director of Seidor, “5G technology will change business, organizational and operational models and will also affect decision-making. The only way to compete is to be very responsive, that is, to have the ability to adapt and respond agilely to change ." daring congress For his part, Carles Grau, CEO of Mobile Word Capital Barcelona, explained that "brands that use these services to maximize the customer experience will have an important competitive advantage."
Furthermore, he has warned that "companies must prepare for a much faster and more accelerated deployment of this technology than previously believed." In his speech, Álvaro Bordas, director of Communication and head of the President's Office of Corporación Empresarial Pascual, highlighted that, currently, consumers demand that companies be more responsible and explained that "almost 20 years before When talking about animal welfare, we, in Pascual, already did it. "What we are doing now is not inventing something to sell, but rather bringing to light something that was already part of us to tell society." In addition to responsibility, consumers expect brands to be transparent : "if you don't tell it, others will," adds Bordas. Mar Camps, director of the Digital Area at ATREVIA, explained in her presentation, 'Trends in digital, including marketing and integrated communication', that "we are facing a moment of inflection because there are two opposing movements that feed each other: the acceleration of innovation and the slowdown of the internet.
They don't want brands that turn their backs on reality, but rather brands with heart." She has also highlighted that, although it may seem antagonistic, "we must be clear that technology and data can Bahrain Phone Numbers List and should be at the service of emotion." The round table titled 'When technology reinvents the company', moderated by Álex Casanovas, Director of Digital Marketing at ATREVIA, has focused the debate on the emergence of 5G and its impact on society and companies . According to Eduard Farga, deputy general director of Seidor, “5G technology will change business, organizational and operational models and will also affect decision-making. The only way to compete is to be very responsive, that is, to have the ability to adapt and respond agilely to change ." daring congress For his part, Carles Grau, CEO of Mobile Word Capital Barcelona, explained that "brands that use these services to maximize the customer experience will have an important competitive advantage."
Furthermore, he has warned that "companies must prepare for a much faster and more accelerated deployment of this technology than previously believed." In his speech, Álvaro Bordas, director of Communication and head of the President's Office of Corporación Empresarial Pascual, highlighted that, currently, consumers demand that companies be more responsible and explained that "almost 20 years before When talking about animal welfare, we, in Pascual, already did it. "What we are doing now is not inventing something to sell, but rather bringing to light something that was already part of us to tell society." In addition to responsibility, consumers expect brands to be transparent : "if you don't tell it, others will," adds Bordas. Mar Camps, director of the Digital Area at ATREVIA, explained in her presentation, 'Trends in digital, including marketing and integrated communication', that "we are facing a moment of inflection because there are two opposing movements that feed each other: the acceleration of innovation and the slowdown of the internet.